IB Business Management Practice Exam 2025 – Complete Prep Guide

The term that describes a specific action or decision aimed at short-term strategy support is "tactic." Tactics are the concrete steps or actions taken to achieve specific objectives within the broader context of a strategy. They are often characterized by their focus on immediate outcomes and are designed to respond to specific circumstances or challenges that arise in the pursuit of strategic goals.

In a business context, tactics are typically actionable and can be adjusted quickly based on performance or external factors. For instance, a company might implement a marketing campaign (the tactic) to support its strategy of increasing market share within a particular demographic.

Understanding the difference between tactics, strategies, policies, and procedures is crucial. Policies are overarching guidelines that help in decision-making, and strategies represent long-term plans that outline how goals will be achieved. Procedures are detailed steps or processes for carrying out specific tasks. Tactics, in contrast, serve as the immediate actions necessary to drive progress toward fulfilling a larger strategic vision, emphasizing their short-term nature. This distinction clarifies the role of tactics in the overall planning and execution framework within an organization.